B-Log

The land of stock photography is more coloured now. It has acquired a few new shades.
Now flooded with pictures of Indians, proliferation was never before expected to show its traits in such ways.

Wherever you search, something Indian would appear atleast once on each page of the search result. No more are we depicted through pictures of Rajasthan or roadside beggars. Our pics are as slick, classy and clean as the others’.

The country has started to make a mark at every level in the world. The world needs to cover all the developments and its effects. We are also becoming more comfortable in our skins. Realising that being an Indian isn’t such a bad thing after all. There’s a revival of national pride. Therefore brands talk to us with visuals which depict us as we are. Indians are working at par with people of other nationalities. They have more things under their control now. Therefore, commanding more respect.

It is being recognised that we have a different set of perception and identity. Our value sets and aspirations are unique.

This is, as I said… just a trait… a sign.