B-Log

Screaming out loud. This offline promotion inside the store leading you to an online desitnation is first of the kind I have seen in a fashion store in Dubai. The repeated “FaceBook” text demanded my immediate attention while paying at the counter. It made me search Facebook out of curosity, if nothing else. I know such ventures are common for many organisations on social networking sites, but for the first time I have come across something which deals with a brand/organisation I have been a customer of. Therefore it deserves a post! :)

The group promises to provide an interactive platform to showcase latest collections, provide interaction between the management/ staff and the customers.

What saves them is the backend cost of building the website and creating features and sections for interaction. Their image becomes more casual and approchable, like that of just another friend on your list. The group would become more searchable, gather word of mouth and attention through mini-feeds. Further the group would get database of their customers.

It would be interesting to know that the sign and the group specifically speaks about only one branch store. I am guessing it’s due to some management issues.
More activity needs to be created around there and better pictures to showcase the collections. The current images are not at all appealing. Plus better visual and other channels of promotion can be used.

Now what could be the next platform for such brand building and interactions….
Hmmm…