B-Log

Cooked pasta after a long time. Didn’t come out the way I wanted it to be, but was pretty ok.

Screaming out loud. This offline promotion inside the store leading you to an online desitnation is first of the kind I have seen in a fashion store in Dubai. The repeated “FaceBook” text demanded my immediate attention while paying at the counter. It made me search Facebook out of curosity, if nothing else. I know such ventures are common for many organisations on social networking sites, but for the first time I have come across something which deals with a brand/organisation I have been a customer of. Therefore it deserves a post! :)

The group promises to provide an interactive platform to showcase latest collections, provide interaction between the management/ staff and the customers.

What saves them is the backend cost of building the website and creating features and sections for interaction. Their image becomes more casual and approchable, like that of just another friend on your list. The group would become more searchable, gather word of mouth and attention through mini-feeds. Further the group would get database of their customers.

It would be interesting to know that the sign and the group specifically speaks about only one branch store. I am guessing it’s due to some management issues.
More activity needs to be created around there and better pictures to showcase the collections. The current images are not at all appealing. Plus better visual and other channels of promotion can be used.

Now what could be the next platform for such brand building and interactions….
Hmmm…

Fotu is up and running again!
Do check it out and drop in your expert comments and critques!

Design emerges from and for need. Often we humans misinterpret these needs. We humans…? i.e. beings at my institute.

The tuft of insulation guarding their grey-matter from the chilly winds, has suddenly lost all meaning and cause. Or, chances are that they all hail from Down Under, and got their seasons all confused.

It’s not that people had never done it before. But now, it’s an epidemic which has swallowed atleast 6 people in the last 3 days.

Whatever may be the reason, men with perfectly healthy, bouncy, silky hair are going bare. Shed those locks and shaven their heads.

Is bald the new beautiful?

Means to ends. So fiercely we protect and pray for them both.
Workplace and home. Sacred.
India.